The Sunlight Women of More programme helps business owners develop skills such as how to spot opportunities, turn ideas into strong business plans and apply innovations that lead to competitive advantage. It encourages peer learning, knowledge sharing and networking. The women entrepreneurs are also given the opportunity to market their products alongside the brand’s online activations.
Sunlight wanted us to create a 1.30 minutes video as they appreciated mothers who give it all to their work and still have to show up to their families. They did this to Women Taxi drives who work long hours, to provide for their families.