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The Ultimate Guide to Digital Marketing

By May 31, 2022No Comments

What exactly is digital marketing, and why is it important?
Globally, there are 4 billion internet users, and that number is growing. Furthermore, we spend a significant amount of time onlineā€”up to 6 hours per day. As a business, you are aware that your customers are increasingly spending time online and making purchasing decisions based on their interactions with you via digital channels.

To comprehend digital marketing, we must first define marketing itself.

Traditional marketing vs. digital marketing
Marketing is defined as “the process or technique of promoting, selling, and distributing a product or service” by the dictionary. Basically, any activity aimed at putting your product or service in front of your ideal customers.
Traditional marketing methods include the following:-

Print ads
Direct mail
Broadcast ads
Event marketing

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