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HOW TO 10X YOUR BUSINESS SALES USING VIDEO

Have you ever pondered what was lacking after taking a close look at your marketing plan, website, and social media platforms? Even if everything has been meticulously researched, planned, and carried out, you have the impression that something isn’t working out as it should.

You might find the solution you’re looking for in video marketing. This video will show you how to use video to 10X your sales.

What Is Video Marketing?

Video marketing is a tactic that makes use of video to draw in potential clients. Similar to a conventional television advertisement, you can utilise video to explain your offering in further detail or to provide a client endorsement.

You can think beyond the box and impart your knowledge through a how-to video, offer a narrative, or just amuse people. It’s crucial to remember that you should motivate your audience without commanding them to move on to the next step of your buyer’s journey. Nobody wants you to try to sell them something. They seek details.

Why Is Video Marketing Important?

According to a recent survey, 96% of individuals have watched videos to find out more about a company’s goods or services. In that poll, 84% of respondents claimed they bought anything as a result of watching one. Furthermore, 69% of people prefer watching a video to reading about, speaking with, or using other ways to learn about a product or service.

With the aid of video marketing, you can not only bring your product in front of clients, but you can also inform them of the values of your company and the people that work there.

Why is this important? According to a survey on consumers’ expectations of brands, 82% of respondents would pay more for goods from a business that shares their beliefs, and 60% of respondents admitted to having done so.

Have you ever pondered what was lacking after taking a close look at your marketing plan, website, and social media platforms? Even if everything has been meticulously researched, planned, and carried out, you have the impression that something isn’t working out as it should.

You might find the solution you’re looking for in video marketing. This video will show you how to use video to 10X your sales.


9 ADVANTAGES TO VIDEO ADVERTISING TO YOUR BUSINESS

Ultimate Guide To Video Marketing For Business

6 Ways Video Marketing Can Grow Your Business

1. VIDEO CAN EXPAND YOUR REACH ON SOCIAL MEDIA

Posts featuring videos perform better than those without them in terms of user interaction on Facebook, Instagram, LinkedIn and Twitter, as measured by the number of likes, shares, and comments.

Your post’s reach grows as more people interact with it, exposing it to a wider audience. That implies that those who aren’t yet aware of your company might see your video.

2. VIDEO HELPS WITH SEARCH ENGINE OPTIMIZATION (SEO)

When indexing a website, Google looks for more than just the content. In order to make the content more relevant to its consumers, it searches for videos and photographs. It also considers how many people visit your website. Your website will therefore rank higher if your social media videos bring in a steady stream of visitors—especially if those people stay on your site for a while.

Additionally, search engines will give your website and content a higher rating if people share links to them. Google owns YouTube, which is the second largest search engine in the world. Having your video content strategy involving YouTube uploads is a way to set you up to rank high in the web

3. VIDEO DOES SOME OF THE WORK FOR YOU

You and your staff will spend less time responding to inquiries and making product pitches if you provide customers with the option to learn more about your goods and services without having to contact your company. Before visiting your business or moving on to the next stage of the buying process, customers will have a much better sense of what they want.

4. VIDEO CAN HELP POTENTIAL CUSTOMERS REMEMBER YOU

The next time your potential customer decides to make a purchase, they will have your business in mind—whether you assisted them by sharing some of your experience, delighted them with a humorous product demonstration, or inspired them with a memorable brand story. That doesn’t imply you need to be outgoing or have a lot of experience editing; all you need to do is provide something distinctive and be genuine.

5. VIDEO CAN CONNECT YOU WITH POTENTIAL CUSTOMERS

Another technique you can use to engage with your current consumers and encourage them to return is video. It could be a brief greeting or thank you note. You might also discuss achievements, parties, tutorials, brand-new product introductions, suggested product pairings, and more.

Additionally, you may use them to inform your clients about news and changes, which is crucial if you have a service that is paid for by subscription. Adding voice-over to your films, which is available on our Professional and Professional Plus subscriptions, will help you establish a closer connection with your viewers.

6. VIDEO IS A POWERFUL COMMUNICATION TOOL

Keep in mind that videos can be used for purposes other than your website and social media platforms. In a variety of situations, you might wish to send a video directly to a prospective or existing consumer. Giving them a warm welcome during the onboarding process, thanking them for their purchase, introducing your sales staff, or just exchanging a greeting are a few ideas of how to do this. It’s an additional technique to distinguish yourself from the competition and maintain customer attention.

Ultimate Guide To Video Marketing For Business

10 Video Ideas To Help Grow Your Business

1. HOW-TO OR DEMONSTRATION VIDEOS

A wonderful method to show off your abilities and expertise is to educate potential consumers about your industry or product/service. Not only are you educating individuals who are closer to the buying stage of the buyer’s journey about your goods, but others who aren’t quite ready to make a choice will keep in mind that you’re supportive and that you’re an expert when the time comes.

2. PRODUCT/SERVICE VIDEOS

You and your staff will spend less time responding to inquiries and making product pitches if you provide customers with the option to learn more about your goods and services without having to contact your company. Before visiting your business or moving on to the next stage of the buying process, customers will have a much better sense of what they want.

3. CUSTOMER OR CLIENT TESTIMONIALS

Genuine customer testimonial videos use social proof to build trust with potential customers. To add some context, ask your customers to tell people why they like your product and service.

Ultimate Guide To Video Marketing For Business

4. PRODUCT OR COMPANY STORIES

A wonderful method to communicate your business’s beliefs and demonstrate your passion for what you do is by telling a story. Customers will appreciate receiving a peek behind-the-scenes at your business, whether you’re sharing the tale of what motivated you to launch your firm or create your product.

5. INTRODUCTORY VIDEOS

A good way to present your team to potential clients is by making an introductory video. It explains what you have to offer while giving them an inside peek into the people who put in a lot of effort to assist you in running your firm.

6. THANK YOU VIDEOS

Making a thank you video is a fantastic method to remind potential consumers that their business will be cherished as well as your appreciation for your present clients. To congratulate your customers or to honour a special occasion or milestone, you can make a straightforward thank-you video. Post about it on social media or record a brief thank-you video to distribute to clients right after a purchase.

Video Marketing for business growth

7. ABOUT US

Videos about us are a fantastic method to demonstrate your knowledge and highlight a few of your goods or services. You can convey your values and explain why you do what you do in one video using this format. These are beneficial to have pinned to and displayed on your website.

8. EXPLAINER VIDEOS

Explainer films are a terrific approach to clarify complicated concepts to prospective buyers for products and services. Additionally, it gives you another chance to show off your knowledge and win over potential clients.

9. BEHIND THE SCENE VIDEOS

Maybe you have a special production method or a fun crew to work with. This could be an opportunity to engage your audience in conversation about your company while having fun. It will also provide some insight into the culture of your business.

10. ANNOUNCEMENTS, UPDATES, AND TEASER VIDEOS

Perhaps you want to build hype around an upcoming product or service. Announcement videos are the perfect solution. If you want to make a teaser video, you can give only a hint to keep your customers guessing.

10 Marketing Strategies to grow your business

The Best Practices For A Good Business Video

1. START WITH THE EQUIPMENT YOU HAVE

With video, you may expand your business in a variety of ways without having to start off by spending money on expensive tools or services. You may use the camera you currently own, like the one on your phone, to give your video a professional vibe.

You should also think about lighting. Again, you don’t have to make a huge investment. Purchase a basic lighting kit or make use of natural light if your location is poorly lighted.

2. DO SOME PLANNING

Everything in your video marketing approach begins with some preparation and study. Give your movies some direction by outlining a few straightforward concepts like the location, the goal, and the distinctive value.

Even though there are innumerable videos online about running shoes, keep in mind that your audience has not yet seen one that discusses your running shoes and what sets them apart from the competition.

3. GRAB YOUR VIEWER’S ATTENTION

There’s no need to go overboard with the drama. Start your video off with an intriguing fact or tale, then immediately explain to your audience what the video is about. Tell them what issue you’ll be resolving if they persist.

Ultimate Guide To Video Marketing For Business

4. STAY ON TRACK

Even if your company certainly has many wonderful aspects, viewers are probably tuned in to your movie for a particular objective. Even if you’re probably passionate about the subject, try to stay on topic and avoid deviating too much with lengthy stories or irrelevant explanations. Be succinct and to the point.

Additionally, you should avoid using jargon because it could be confusing for your audience, especially if they are unfamiliar with the phrases you’re employing.

5. QUALITY OVER QUANTITY

Similar to other types of content, video should prioritise quality over quantity. If no one is watching, making lots of videos won’t amount to much.

By making sure each video serves a clear purpose and offers something distinctive at the planning stage, you can prevent creating boring movies. You should also test your camera focus, lighting, and sound before the show. You can put the pieces together and add some finishing touches with the aid of a video editor of your choice.

6. LESS IS MORE

The rule of thumb for the video’s length and substance is “less is more”. Try to make your video brief and powerful because you only have their attention for a brief period of time.

You might want to go into great depth about a particular feature while preparing a film that explains how your product operates. Instead, make a unique, in-depth product video for potential customers. Make sure your text, graphics, and other elements aren’t overly busy so that your audience won’t be distracted from the message.


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